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ANDALUSIA   KNOWS AND PLAYS

Boosts Andalusia on the global stage. Your brand also plays a role.

VISIÓN

Fútbol Sin Fronteras presents an eight-event tour in eight host cities for the 2026 World Cup in the U.S., connecting the eight provinces of Andalusia with an international audience through grassroots football, culture, gastronomy, and audiovisual content.

MISSION

To position Andalusia as a land of talent, diversity, and opportunity, generating international visibility for its provinces through unique experiences that combine sport, culture, and global reach. We want to unite institutions, families, businesses, and young people around a shared narrative: Andalusia is ready to play in the world.

VALUES

  • YOUTH TALENT – Grassroots football as an educational and empowerment tool.
  • INCLUSION AND SOLIDARITY – Equal opportunities for all communities.
  • CULTURAL IDENTITY – Andalusia’s diversity is its greatest strength.
  • COLLABORATION – Sumamos esfuerzos para lograr impacto colectivo.
  • GLOBAL PROJECTION – We connect the local with the world through emotion.

GOALS

  • Promote Andalusia as a land of talent, diversity, and opportunity.
  • To give international visibility to provincial councils as cultural and social driving forces.
  • Generate audiovisual content of global impact with human stories and emotion.
  • Attract alliances, tourism, and investment to the Andalusian provinces.
  • Facilitate sports and cultural exchanges with the U.S.
  • Position Andalusia on the global stage for the 2026 World Cup.
Project Format

Name: FSF Andalucía Plays and Knows

Duration: Oct 25 – Apr 26

Cities: 8 World Cup Hosts (Miami, LA, Atlanta, Houston, Kansas City, Dallas, St. Clara, Philadelphia)

Activation by city:

  • FSF Campus (mixed youth football, 7–16 years old)
  • Showcooking and tasting with Spanish DO products
  • Cultural experience (flamenco, cinema, tourism)
  • Mini charity match or exhibition
Success Criteria

Promoting Andalusia in the U.S.

Goal: To make the 8 Andalusian provinces visible in the 8 host cities of the 2026 World Cup.

How: Each city will host an event with the name and stamp of its Andalusian province (gastronomy, football, culture).

Giving real value to the provincial councils

Goal: To position the provincial councils as leaders in youth talent and culture.

How: Each provincial council will sponsor its FSF event with its own space and clear institutional messages.

Facilitate sports and cultural exchanges with the U.S.

Increase tourist and educational interest in each province.

FSF OPERATIONAL ROADMAP USA 2025–2026

MIAMI (Florida) - Sevilla
  • Suggested date: Feb 2026
  • Event: FSF Spain Plays and Knows – Cultural, Gastronomic and Grassroots Football
  • Ambassador: Carlos Marchena
  • Slogan: “From the south to the world: where art becomes football”
LOS ÁNGELES (California) - Málaga
  • Suggested date: Jan 2026
  • Event: FSF Spain Plays and Knows – Cultural, Gastronomic and Grassroots Football.
  • Ambassador: Fernando Hierro
  • Slogan: “Imagination without limits, football without borders.”
ATLANTA (Georgia) - Granada
  • Suggested date: Dic 2025
  • Evento: FSF España Juega y Sabe – Cultural, Gastronómico y Fútbol Base
  • Embajador: Rafa Paz
  • Slogan: “Raíces profundas, alas veloces”
HOUSTON (Texas) - Cádiz
  • Suggested Date: Nov 2025
  • Event: FSF Spain Plays and Knows – Cultural, Gastronomic, and Youth Soccer
  • Ambassador: HOUSTON (Texas) - Cádiz
  • Slogan: “From the sea to the stars: talent that takes off.”
KANSAS CITY (Missouri) - Córdoba
  • Suggested Date: Feb 2026
  • Event: FSF Spain Plays and Knows – Cultural, Gastronomic, and Youth Soccer
  • Ambassador: Paco Jémez
  • Slogan: “Where the heart dictates the game.”
DALLAS (Texas) - Jaén
  • Suggested Date: March 2026
  • Event: FSF Spain Plays and Knows – Cultural, Gastronomic, and Youth Soccer
  • Ambassador: Manu Del Moral
  • Slogan: “From the mud to the stadium: football that blooms.”
SANTA CLARA (California) - Almería
  • Suggested Date: Sep 2026
  • Event: FSF Spain Plays and Knows – Cultural, Gastronomic, and Youth Soccer
  • Ambassador: Héctor Belenguer
  • Slogan: “Where the sun rises, talent awakens.”
PHILADELPHIA (Pennsylvania) - Huelva
  • Suggested Date: Oct 2026
  • Event: FSF Spain Plays and Knows – Cultural, Gastronomic, and Youth Soccer
  • Ambassador: Chano
  • Slogan: “History begins here. The future too.”

JOIN AS A SPONSOR OR DONOR

INVESTING IN THE FUTURE

PROGRAM IMPACT

+8,000 attendees and 800 scholarships for youth.

+20,000 visitors to the Andalucía brand in the USA.

€1.6M in direct sales of Andalusian products.

ROI ≥ 1.5× for sponsors with +20,000 leads.

1.8M verified brand impressions.

Cultural pride and healthy habits in the community.

International positioning of Andalucía as an innovative destination.

Increase in brand love and reputation for brands.

Networking network of executives and bilateral cooperation.

JOIN AS A BRAND

Connect your brand with the audience of our events and campaigns.

Nivea Telefonica Delta BBVA Estrella Galicia

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