ANDALUSIA TASTES AND PLAYS

Boost Andalusia on the global stage. Your brand also plays a role.

VISION

Football Without Borders presents a tour of eight events in eight host cities for the 2026 World Cup in the USA, connecting Andalusia’s eight provinces with an international audience through grassroots football, culture, gastronomy, and audiovisual content.

MISSION

To position Andalusia as a land of talent, diversity, and opportunity, generating international visibility for its provinces through unique experiences that combine sport, culture, and global projection. We aim to unite institutions, families, companies, and youth in a shared narrative: Andalusia is ready to play in the world.

VALUES

YOUTH TALENT – Grassroots football as an educational and empowerment tool.
INCLUSION AND SOLIDARITY – Equal opportunities for all communities.
CULTURAL IDENTITY – Andalusia’s diversity is its greatest strength.
COLLABORATION – We join forces to achieve collective impact.
GLOBAL PROJECTION – Connecting the local with the global through emotion.

OBJECTIVES

Promote Andalusia as a land of talent, diversity, and opportunity.
Provide international visibility to provincial councils as cultural and social drivers.
Generate impactful audiovisual content with human and emotional stories.
Attract alliances, tourism, and investment to Andalusian provinces.
Facilitate sports and cultural exchanges with the USA.
Position Andalusia on the global stage for the 2026 World Cup.

Project Format

Name: FSF Andalusia Taste and Plays

Duration: Jan 26 – Jul 26

Cities: 8 World Cup host cities (Miami, Los Angeles, Atlanta, Houston, Kansas City, Dallas, Santa Clara, Philadelphia)

City Activation:

FSF Campus (mixed grassroots football, ages 12–18)
Showcooking and tastings with Spanish DO-certified products
Cultural experience (flamenco, cinema, tourism)
Charity or exhibition match

Success Criteria

Promote Andalusia in the USA.

Goal: Showcase Andalusia’s 8 provinces in the 8 World Cup host cities.

How: Each city will host an event carrying the name and identity of its Andalusian province (gastronomy, football, culture).

Give real value to provincial councils.

Objective: Position the councils as leaders in youth talent and culture.

How: Each council will sponsor its FSF event with its own space and clear institutional messages.

Facilitate sports and cultural exchanges with the USA.

Increase tourism and educational interest in each province.

FSF USA 2026 OPERATIONAL ROADMAP

MIAMI (Florida) - Seville

Suggested Date: January 23–25, 2026
Event: FSF Spain Tastes and Plays – Cultural, Gastronomic, and Grassroots Football
Ambassador: Carlos Marchena
Slogan: “From the South to the World: where art becomes football.”

We’re currently developing this section More information please contact us at info@futbolsinfronteras.tv

LOS ANGELES (California) - Málaga

Suggested Date: Coming soon
Event: FSF Spain Tastes and Plays – Cultural, Gastronomic, and Grassroots Football.
Ambassador: Fernando Hierro
Slogan: “Limitless imagination, football without borders.”

ATLANTA (Georgia) - Granada

Suggested Date: Coming soon
Event: FSF Spain Tastes and Plays – Cultural, Gastronomic, and Grassroots Football
Ambassador: Rafa Paz
Slogan: “Deep roots, swift wings.”

HOUSTON (Texas) - Cádiz Nolito

Suggested Date: Coming soon
Event: FSF Spain Tastes and Plays – Cultural, Gastronomic, and Grassroots Football
Ambassador: Nolito
Slogan: “From the sea to the stars: talent takes off.”

KANSAS CITY (Missouri) - Córdoba

Suggested Date: Coming soon
Event: FSF Spain Tastes and Plays – Cultural, Gastronomic, and Grassroots Football
Ambassador: Paco Jémez
Slogan: “Where the heart leads the game.”

DALLAS (Texas) - Jaén

Suggested Date: Coming soon
Event: FSF Spain Tastes and Plays – Cultural, Gastronomic, and Grassroots Football
Ambassador: Manu Del Moral
Slogan: “From the mud to the stadium: football that blossoms.”

SANTA CLARA (California) - Almería

Suggested Date: Coming soon
Event: FSF Spain Tastes and Plays – Cultural, Gastronomic, and Grassroots Football
Ambassador: Héctor Belenguer
Slogan: “Where the sun rises, talent awakens.”

PHILADELPHIA (Pennsylvania) - Huelva

Suggested Date: Coming soon
Event: FSF Spain Tastes and Plays – Cultural, Gastronomic, and Grassroots Football
Ambassador: Chano
Slogan: “History begins here. The future too.”